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THE BRAND
Founded in 1888, BRAX has a long history with a strong heritage. A strong brand with clear positioning, BRAX produces first-class garments with the highest standards for quality, fit and reliability. A driving mantra of Fashion / Innovation / Logistics coupled with a customer - comfort focus has enabled BRAX to become one of the largest German clothing producers.
HIGHLIGHTS
Stripes are the season’s highlights - uncomplicated, clear and sporty. They are seen vertically, horizontally and as rings, and are to be found in every product group. Mixed with floral patterns or dipped in a colour bath to create individual looks. As well as graphic minimals, the programme also includes trousers in ornamental blue-and-white patterns, as well as the striped look in bi- and multicolour. Special highlight: large-scale embroideries and borders.
COLOURS
The focus is on watercolours and sun-bleached looks. The trend for blue (from numerous shades of blue ranging from aqua and sky blue to azure and Atlantic) receives tremendous support, especially from the strong denim area. Tone in tone, combined with a summery white and neutrals will continue to be an important source of inspiration in the coming summer.
FABRICS
Fresh, sporty and light - that’s BRAX’s claim for its Spring/ Summer collection, and it’s also reflected in the fabrics. It’s high season for cotton in the widest range of versions – mixed with the finest cashmere in knitwear. Depending on the addition, the results are sporty, feminine or elegant looks. Trousers are very stretchy, which provides a relaxed
freedom of movement in the slimline denim styles. “Blue Planet”, a sustainable denim in various washes and also in grey and white, remains important.
STYLES
Coloured pipings, graphic design patches, all-over prints and zippers or backward button placket solutions add variety and interest to the collection. The look also is and remains narrow in trousers, both for the five pockets and for the chinos. As an absolute new addition, the five pocket shines in the tapered new relaxed fit in pigment dye and denim.
