With her husband Mendel, Paula Gottesdiener founded the children's clothing brand "LaGotte," aiming to provide people with what they were missing: beautiful and functional children's clothing.

When Paula's son Nathan discovered the world of women's fashion in the 1960s, the company's development took a new course. With his wife Yael, he took a new direction and focused on young women's fashion under the new name "Miss Lagotte."

In 1972, the company found its current name OUI - a positive attitude towards life, condensed into three letters.

Each knitted piece must be both a true eye-catcher and an ideal partner, whether paired with pants, skirts, dresses, or shirts. It should be wearable for a long time while remaining in sync with current trends.
We aspire for our signature knitwear pieces to accompany our customers for years and become their absolute favorites. This ambition drives us. The passion we put into designing and producing our knitwear can be felt in every fiber.

Combining craftsmanship and expertise on one side, and innovation on the other, we create timeless garments.

The OUI woman is both trend-conscious, pleasure-seeking, and effortlessly elegant. She expresses her personality through her clothing choices with natural ease and undeniable self-confidence. Her fashion is playful, vibrant with colors, and constantly seeking innovation.

Inspired by women, we design collections meant to highlight their personalities.

With 79% of our company being women, we are both our most ardent admirers and our most demanding critics.